For the past 13 years in South
Davis has become a household
name among consumers through the presentation of the unique
Top Spot programme in South Australia. From a background of
a decade with supermarket promotions and demonstration, Carole's
experience provides her with a dynamic insight into consumer
behaviour. Top Spot targets your products through Carole's
known consumer needs and preferences.
A hallmark of
the Carole Davis reputation is a concentration on product
and presentation integrity. All products are tested by a member
of the Top Spot team to ensure suitability before the item
is promoted within the television segment.
In a forum where demonstrated
products must meet customer expectations, Top Spot has earned
high respect among consumers and supermarket chains for its
credibility in delivering accurate information. Without this
reputation of respect and credibility the Top Spot segment
would not be enjoying its outstanding product promotion success.
During any particular segment,
Carole demonstrates products and services, presents recipe
suggestions, discusses product uses, displays products similar
to supermarket layout, provides packaging information, highlights
product features and benefits, and importantly, clearly provides
details on where items and services can be obtained.
Audiences have come to expect
that products and their uses are demonstrated in a simple,
entertaining and relaxed manner. It allows the home viewer
to feel confident in the purchase of a product and safe in
the knowledge that they can use it with the same ease.
Buyers are attracted to products
that "perform" and provide "added value." Both these qualities
are highlighted during Top Spot presentations.
These include; running, water
skiing, sewing, dancing, astrology & swimming.