Carole Davis

For the past 13 years in South Australia, Carole Davis has become a household name among consumers through the presentation of the unique Top Spot programme in South Australia. From a background of a decade with supermarket promotions and demonstration, Carole's experience provides her with a dynamic insight into consumer behaviour. Top Spot targets your products through Carole's known consumer needs and preferences.

Integrity

A hallmark of the Carole Davis reputation is a concentration on product and presentation integrity. All products are tested by a member of the Top Spot team to ensure suitability before the item is promoted within the television segment.

In a forum where demonstrated products must meet customer expectations, Top Spot has earned high respect among consumers and supermarket chains for its credibility in delivering accurate information. Without this reputation of respect and credibility the Top Spot segment would not be enjoying its outstanding product promotion success.

The Skill

During any particular segment, Carole demonstrates products and services, presents recipe suggestions, discusses product uses, displays products similar to supermarket layout, provides packaging information, highlights product features and benefits, and importantly, clearly provides details on where items and services can be obtained.

Audiences have come to expect that products and their uses are demonstrated in a simple, entertaining and relaxed manner. It allows the home viewer to feel confident in the purchase of a product and safe in the knowledge that they can use it with the same ease.

Buyers are attracted to products that "perform" and provide "added value." Both these qualities are highlighted during Top Spot presentations.

Personal Interests

These include; running, water skiing, sewing, dancing, astrology & swimming.